Take your lunch hour to learn a valuable new skill. This webinar is open to members of the Richmond Chamber of Commerce & employees.
WeChat is a hugely popular app that forms the basis of daily digital life for Chinese speaking individuals. People use it to stay in touch, shop, play games, pay for products and arrange delivery to their door. You will be amazed by all the innovative things marketers are doing on WeChat during COVID-19, from holding virtual orthodontics consultations to arranging contact-free vehicle sales! In this session, you’ll learn what WeChat is, the difference between a personal and an official account, how to advertise on WeChat (including Mini Programs and Moments ads), and how you can add WeChat to your marketing toolkit to connect with customers.
This session will also include case studies from companies and businesses of all sizes, to inspire you to also be active on WeChat to better serve your clients, or to boost your brand’s visibility. This live, online event will also include a Q&A session.
Thursday, May 7, 2020; 12:00pm – 1:00pm
Free & exclusive to members of the Richmond Chamber with advance registration.
ABOUT THE PRESENTER:
Stella Que, Marketing Coordinator, LAT Multilingual
Stella is an expert in Chinese language content marketing. She holds a B.A. in Business, with a minor in marketing management from Simon Fraser University. At LAT, Stella helps various clients achieve their marketing goals on various platforms and enriches our campaigns with substantial research, in-depth analytics and quality content. Since she joined LAT, Stella has been working on a variety of prestigious accounts, such as Vancouver International Airport, Destination BC, several luxury car dealerships and real estate groups.