Combining Cultural Elements
Kerina Li and her family have a passion for winter sports. But when she was unable to find vibrant, fashionable, yet lightweight winter sports clothing and gear, she decided to make it herself – founding Super Bianco in 2021.
As a first-generation immigrant, Kerina infused elements of her cultural heritage into her brand, Super Bianco. The branding and name are inspired by Bo, or the Chinese character “驳”, a mythical animal in ancient Chinese legends.
Although a very powerful and fearsome creature that can easily decimate tigers and lions, Bo is a peace-loving creature that uses its power to guard harmony and order. This is reflected in the high-quality, lightweight, waterproof, and wind-resistant components of Super Bianco’s products.
Pursuing Greater Heights
Super Bianco, lives by the philosophy of being brave to challenge oneself while keeping the highest respect for nature, to find balance and harmony.
The name Bianco comes from “Monte Bianco”, Italian for Mount Blanc, the highest peak in the Alps. Kerina says Super Bianco is for people who are always pursuing greater heights in sports and life, but love peace and harmony.
Kerina calls Richmond her home, which is why she chose to locate Super Bianco here. She employs around 4-5 people in the wintertime. Super Bianco evolved its e-commerce business model after early customers expressed a wish to try on the clothing and check out the sports equipment up close. Now, Super Bianco's Richmond location is open in the winter, for customers to visit.
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